4 Benefits of Custom Printed Tape
Now more than ever, customers believe packaging helps define the value of a product.
Though there are a variety of ways to customize your packaging, each comes with its own set of costs. One of the most cost-effective options is with custom tape. Rather than designing a box with your company’s logo or custom bubble, custom printed tape allows you to create a unique brand experience for a fraction of the cost.
Here are the top 4 reasons to choose custom tape:
1. Solve two challenges with one solution
You can increase brand awareness & seal your box at the same time. By placing your logo or brand message on the tape, you can protect & advertise with one solution.
2. Increase brand awareness with custom messages, logos, & branded content
You can print just about anything on custom tape. Whether it is a seasonal message like “Happy Holidays” or promotional messages such as web addresses or company slogans, custom printed tape allows you to convey a message to your customer & enhance your brand experience.
3. Highlight security issues or provide instructions
Custom tapes can display tamper-evident seals or protective handling instructions to reduce theft & ensure your customer’s peace of mind that the product inside has not been tampered with. You can also improve safety by printing instructions to ensure your employees & customers handle the packaging properly & prevent injuries.
4. It’s more cost-effective than custom boxes
Using custom printed tape versus custom printed boxes or other custom solutions gives you flexibility. You can still create a unique brand experience without flexing your budget.
What Kind of Custom Printed Tape Should You Choose?
There are two main types of custom printed tape: printed pressure-sensitive poly tapes & water-activated tapes. The pressure-sensitive tapes have a hot melt adhesive that makes it very versatile & less expensive than water-activated tapes (WAT). They are also very easy & cost-effective to apply since you only need handheld tape dispensers to apply the tape.
On the other hand, printed WAT tape offers its own advantages. Water-activated tape blends in with kraft corrugated boxes to create a more seamless appearance. WAT tapes also create a more permanent seal & are 100% recyclable.