Design Principle 3: Store Placement & Requirements
It is important to remember any retail store requirements, competitor designs & the actual location of your P.O.P. Display in the store, as these may limit your design capabilities.
Check with each store & compile a list of the requirements/restrictions before you create a prototype of your P.O.P. Display. The store may require that you use a certain shape or material for example. They may also have size restrictions, & these will impact your design as well.
Lastly, do not forget to compare your design to competitor P.O.P. Displays in your target markets. If you don’t, you could accidentally design a very similar display & undermine the entire purpose of creating a P.O.P. Display in the first place.